Archive for Causecast

CauseWired Alaskans Pick, Click and Give to Charity

Socially-conscious social media is working up north: Alaskans have taken to the Pick. Click. Give. campaign, which is leveraging platforms from Facebook and Twitter to YouTube and Causecast to draw attention to and explain the Permanent Fund Charitable Contributions Program. The program began officially in 2009 to allow Alaskans to donate a portion of their PFD to qualifying Alaska nonprofits of their choice while they filed online for their PFD. An underlying goal is to encourage individual philanthropy in Alaska. Here’s a Q&A on the program with my friend Aliza Sherman, a veteran digital guru and co-founder of the social media firm Conversify! in Alaska, and Jordan Marshall, initiatives & special projects manager for the Rasmuson Foundation and project manager for Pick. Click. Give.

1. Last year, Pick. Click. Give. raised more than half a million dollars for Alaskan nonprofits – how did it work and how was it unique to Alaska?

ALIZA: The entire Pick. Click. Give. awareness campaign is based on something inherently unique to Alaska: our Permanent Fund Dividend (PFD) or the annual payment each Alaskan receives as part of a pay out to share in the state’s oil and gas profits. No other state provides a similar fund or payment to citizens of their state.

The overarching goal of the Pick. Click. Give. campaign is to draw attention to and explain the Permanent Fund Charitable Contributions Program. The program began officially in 2009 to allow Alaskans to donate a portion of their PFD to qualifying Alaska nonprofits of their choice while they filed online for their PFD. An underlying goal is to encourage individual philanthropy in Alaska.

Additionally, through social media, the Pick. Click. Give. campaign is working to give exposure to the program and motivate Alaskans to participate and to encourage their friends, family and followers to participate as well.

The previous year (2008) was spent assessing Alaska nonprofits based on a number of criteria to ensure that they qualify for the program as well as to set up the technical aspects of adding a list and way for Alaskans to check the organizations on that list they wished to support with an amount of their choice. Read the rest of this entry »