‘People will do what matters’

Andrew Mason, founder and CEO of The Point, a for-profit online social activism platform, has written a brief manifesto for his company, he posted on Make Something Happen, the company’s blog. It’s quite good if stratospheric, and I particularly liked the first part:

People want a way to make a difference, but feel powerless to solve the problems that can’t be solved alone. Inaction stems from a pragmatic judgment that participating doesn’t matter. Not apathy. If we think there are too few people to achieve a goal, we don’t bother. If we think there are too many, we don’t bother. But if the conditions exist for individual participation to be meaningful, we will take action.

H/T to Joe Solomon at Social Actions.

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