More Social Media for Good?

Philanthropy blogger Sean Stannard-Stockton has his list for predictions for the nonprofit sector up, and here’s number 10 – certainly one I’ll be paying close attention to over the coming months as I work on this book:

After Facebook’s Causes application is believed to have played a significant role in the increased voter turnout for the 2008 presidential election among 18- to 24-year-olds, charities recognize the potential of social-media tools and finally get serious about integrated online strategies.

Could very well be. Facebook Causes has had an impressive early run,  with many thousands of people signing on. The money raised is small, but I’m bullish on what the activity means even beyond the fundraising.


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